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peoria logo
logos | design | marketing | results...
Portfolio...
Stellana U.S.
Magazine Advertisement
This international advertisement was built to sell Stellana U.S. wheels to companies in the material handling industry. Because the Stellana U.S. was giving away a Harley-Davidson motorcycle as an incentive, the advertisement was designed to incorporate the Harley-Davidson color scheme and wing effect. Stellana U.S. went on to use this artwork in other international marketing promotions.
Dawn Miller, Massage Therapist
Postcard
This 4 x 6 postcard was designed as a direct mail piece to attract customers to a newly opened massage therapy practice in the Peoria Area. It was tailored to reach a female audience as well as to communicate serenity and renewal.
Oberlander Communication
Logo Redesign
At the time of this logo redesign, Oberlander Communications was already well-established in the Peoria Area. In order to create a new look without interfering with Oberlander Communication's existing brand awareness, the colors and general format of the original logo were preserved while a new icon and a more contemporary font were added.
Illinois Women Administrators
Save the Date e-Flyer
This electronic flyer was created as initial notification for a statewide professional women's event. The flyer was saved in pdf format so that it could be e-mailed to the IWA membership quickly and easily. Recipients could then print a copy or click on live links in the flyer to access further information on the Internet.
Kickapoo Creek Winery
Event Poster
This special event poster was designed in bright, bold colors to make it noticeable wherever it would be posted around town. Fun and whimsical, design elements such as the windmill were created to reflect actual landmarks at Kickapoo Creek Winery. Additionally, the label on the wine bottle was duplicated to represent the branding used by this local vineyard.
Rico
Magazine Advertisement
This cover advertisement for an international material handling publication was designed to promote Rico's specialty lift trucks. Because space was limited, the written text in this advertisement had to be concise. The advertisement incorporates photographs provided by the company while the format, font, and color scheme were left to the discretion of the designer. This advertisement represents one of three formats used.
Alliance Eye Care
Logo Design
At the time that this logo was designed, this Bloomington-Normal eye care facility was using a variety of promotional materials with several different looks. This logo, which incorporates an abstract image of the human eye, was created to provide Alliance Eye Care with a consistent brand and color scheme that could be used on signage, stationery, promotional products, business forms, brochures, and magazine/newspaper advertisements.
Vonderheide Floor Coverings Co.
Newspaper Advertisement
This newspaper advertisement was designed for a winter ceramic tile and laminate flooring promotion. It utilizes various shades of blue to communicate the cold winter season while the red arrows and the interior photographs convey the warmth and coziness of a newly floored room.
Dawn Miller, Massage Therapist
Trifold Brochure
Designed for a primarily female market, this brochure uses a feminine color scheme and scripted fonts to appeal to women. The photographs used in the brochure communicate tranquility. To avoid a pieced-together look, the photographs selected for the brochure were taken of one model in various poses within the same setting.
Rotacaster
Magazine Advertisement
This international program advertisement was designed for the Australian company Rotacaster for inclusion in the 2007 Chicago ProMat Show program. At the time this advertisement was built, Rotacaster had recently designed a state-of-the-art wheel system for hand-trucks and needed an advertisement that emphasized the wheel itself as well as its functionality. The white travel path beneath the enlarged photograph of the wheel shows the maneuverability of this revolutionary product.
Dawn Miller, Massage Therapist
Gift Certificate
Designed with women in mind, this gift certificate uses a sunflower to communicate happy occasions while the blue sky and minimal text communicate calm. Together, happiness and calm send a pleasing message to those receiving a gift certificate for a therapeutic massage!
Illinois Women Administrators
Logo Redesign
This logo was the first professionally-designed logo created for IWA, a statewide organization of professional women educators. The purple color scheme - a darker shade of lavender - was used at the request of the organization to convey remembrance. The floral motif and scripted font were selected because they communicate that the organization consists primarily of women.
New Life Batteries, Inc.
Magazine Advertisement
This rapidly growing company in Philadelphia required an advertisement that communicated its business success and promoted its name. The seedling and green color scheme not only represent the company's recent growth but also communicate its mission to preserve the environment by restoring used battery units to 100% capacity. The seedling and color scheme also reinforce the name of the company - New Life Batteries, Inc.
The Leverage of National Board Candidacy
National Conference Program Advertisement
This simple, one quarter page advertisement about a book for teachers considering the pursuit of National Board certification was designed for inclusion in the 2007 NBPTS National Conference program. The advertisement includes the cover of the book, the book's website, and a visual that communicates the main theory described in the book.
Peoria Logo
Postcard
This e-postcard was designed as a promotional offer targeted at members of the National Association of Women Business Owners. The photograph of a key fitted into a lock, paired with the heading Unlock Your Potential, sends a visual and linguistic message that inspires the recipient to take action... with the help of Peoria Logo!
Nash Lift
Magazine Advertisement
At the time that this advertisement was designed, Nash Lift was emerging as one of the top five companies - out of thousands - in Internet searches for forklift parts. As a result, the company requested a magazine advertisement that mirrored the look of their highly successful website.
Network
Magazine Wrap
This advertisement was designed to be an eye catching subscription renewal form, as evidenced by the bright green and yellow color scheme. Because the form was a wrap (i.e. located over the cover of the actual publication) it had to closely resemble the cover of the publication so that it would be recognizable upon delivery. In order to create the look of a Network subscriber, the reader in the advertisement was photographed reading a different magazine. Then, the Network publication was placed over the original to make it appear that he had been reading Network all along!
Five Points Washington
Basketball Program Advertisement
This full page advertisement was created to promote the newly-opened Five Points Washington as a sponsor of the 2007 Trusted Choice Tournament of Champions basketball tournament. Because Five Points Washington is a new facility, the advertisement needed to incorporate a photograph of the building as well as photographs of the various amenities available there. Although the primary purpose of the advertisement was to promote Five Points Washington, the basketball player was added to the foreground to reflect the overall purpose of the sponsorship.
Tom Cats Back Alley
Restaurant Menu
With their restaurant remodel nearly completed, Tom Cats Back Alley needed a new look for their menu as well. In tandem with the idea of a back alley - and consistent with the interior décor of Tom Cats - an old brick wall was selected as a backdrop for the new menu. Incorporating the restaurant's signature Tom Cat caricature on every page, created in full color, and increased in size, the new menu matches the look and feel of the newly remodeled restaurant.
IT360
Residential Postcard
This marketing piece, designed for inclusion in a welcome packet for new residents, was designed for home computer users. The front of the postcard (shown) illustrates a user's frustration with her computer, initiating a call to action by the viewer. The flip side of the card shows two different users contentedly working on their computers and clearly outlines how IT360 can make home computer users' lives easier.
The Leverage of National Board Candidacy
Promotional Bookmark
This bookmark is designed to emulate the cover of the book it promotes. However, to create a more contemporary look, an asymmetrical approach was used to communicate an updated feel. This maintains consistency in the color and design of the actual book cover while appealing to a younger audience.
Heart of Illinois Hospitality Association
Save The Date Postcard
Designed in complementary shades of blue to communicate the winter season, this postcard is designed so that the message "save the date" is seen first. Balance is achieved with a bold, vertical stripe, containing the event's essential information, that appears to pop off the page.
Heart of Illinois Hospitality Association
Registration Form and Brochure
The second of two marketing pieces promoting a winter training event, this trifold brochure coordinates with its "save the date" precursor by using the same color scheme and layout principles (see Save the Date Postcard above). Additionally, detailed information, including the training schedule and the presenter's biography and photograph, are included to pique the interest of the reader.
Confidential Security Corp.
Magazine Advertisements
Created as concept pieces for a company considering a change in its approach to print advertisements, the first traditionally communicates the seriousness of confidential document destruction while the second takes a more playful approach. Appealing to two different audiences, both advertisements first get the viewer's attention, then clearly and professionally communicate the services available.
a favorite!