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Logo Design Tips
Your business logo helps your marketing material maintain consistency from website to brochures to stationery to coffee mugs. This sends a message of stability and professionalism to your customers. Stay consistent!
When deciding on a concept for your business logo, avoid complex detail since it probably will not reproduce clearly when reduced in size. The most effective logos are simple logos. Keep it simple!
Your business logo can convey moods and ideas such as power, approachability, tradition, integrity, or playfulness in one quick, visual impression. Think carefully about your message and your targeted audience before finalizing your logo.
In order to make the right impression, the font style of your business logo must be selected carefully. For a traditional look, consider a serif font such as Times New Roman. If you are marketing to women, consider a font with thinner, more creative lines such as Papyrus, or a script such as Scriptina or Windsong. Use sans serif fonts such as Arial and Comic Sans for a more contemporary look.
Depending on your needs and preferences, your business logo can be text only, symbol only, or a combination of the two. A combination of symbol and text gives your logo the most versatility because the two components can be oriented differently (i.e. horizontally, vertically) depending on the marketing materials used. When selecting your business logo, provide yourself with as many options as possible!
Logo Trivia
Apple
The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his collegues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.
from goodlogo.com
Michelin Man
Monsieur Bibendum, the Michelin Man, has been the chief symbol of the French tire company since he was created in 1898. Legend has it that the designer, Mr. O'Galop, was inspired by the sight of a pile of rubber tires. In his earliest incarnations, Monsieur Bibendum had many more thinner roles, as Michelin made bicycle tires at the beginning of the 20th-century; but as the company moved into the production of car tires, his shape changed accordingly. Always depicted as an active, friendly figure, Monsieur Bibendum has achieved lasting success, being both highly memorable and evocative of the product he represents.
In 2000, the Michelin logo was chosen 'Logo of the Century' by an international jury.
from goodlogo.com
Sony
The visual simplicity of the Sony logo is pivotal to its design. Easy to understand and pronounce, the name is readable in any language and immediately recognizable. The name derives from the Latin sonus, meaning 'sound'. The design of the logo has been modified only minimally since 1957, when the strokes of the letters were lighter and the word itself more expanded.
from goodlogo.com
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