Why does my business need a logo?

Image is everything. In today's society, visual stimuli are very important. For example, when a customer compares two unknown, equally-priced products, the one with the more attractive packaging will inevitably be chosen. If your business does not have a logo, you risk losing sales!

My business's logo was created 30 years ago. Why break with tradition and change it now?

Some logos do stand the test of time. However, many become outdated over the years. If your business's existing logo looks outdated, you are sending the message that your products and services may no longer be current. While you may maintain your established customer base, you will become less likely to draw new customers.

I would like to change our company logo, but my business partner likes the logo we have. Do you have any suggestions?

It is possible to maintain your logo's look by simply giving it a "facelift". Coca Cola, Pizza Hut, and even the United States Postal Service have done this very successfully. By preserving the general concept of your original logo, you maintain long-established brand awareness while also communicating that your business is keeping up with the times.

How often should a business logo be updated?

The timing of branding and logo updates is unique to each business depending on factors such as the nature of the product or service, the state of the economy, and the prominence of competitive branding and marketing. However, if your business has recently undergone a significant transformation or merger, a new logo is highly recommended.

How much would it cost to get a new logo?

Some businesses get by with a generic logo created by a friend or family member using clip art taken from the Internet at virtually no cost. Others spend astronomical amounts of money on logo design by contracting with large ad agencies. POGO offers a mid-level solution by providing quality, customized logo design at an affordable price. The basic package for one logo is $2,000, which includes free consultation, 8 to 10 initial concepts from which to choose, and a digital file with the final logo that can be used as desired on stationery, forms, brochures, signage, etc.

My business partner tells me that a new logo would be an investment. How quickly can we expect to recoup the expense of a new logo?

How quickly you recoup the expense of a new logo depends in part on how much you pay for it in the first place. A new logo is likely to increase your business's visibility and draw new customers, which will increase sales. In addition, a well-planned and designed logo can save your business money on production costs. For example, a two-color logo will cost less to print than a three-color logo. With the end result in mind, POGO will help you create an effective logo that serves as an investment toward your business's specific marketing needs.

If POGO creates a logo for my business, who owns the copyright?

Once POGO provides you with a digital copy of your final logo, you own it! Because you paid for the logo, you will have no hassle claiming it as yours. With a digital copy of the logo, you will have access to as many copies as you need and will not be told what you can and cannot use it for.

Once I have the new logo, what do I do with it?

Once POGO provides you with a digital copy of your final logo, you have many choices. Your logo's digital file will be formatted in such a way that it can be used for all forms of media - everything from newspaper advertisements to large billboards to t-shirts, as well as on forms and stationery. As the owner of your logo, you have the choice of promoting it yourself or hiring POGO to help you market your business using the new logo.

My business just updated our logo last year. What other services can POGO provide?

In addition to creating logos, POGO specializes in graphic design and a wide array of marketing services. If you have a need for a specific design project, POGO can create marketing items such as brochures, menus, newsletters, newspaper/magazine advertisements, and direct mail pieces. POGO also can help you create a unified marketing package so that your business's signage, business forms, marketing pieces, and website work together to most effectively promote your business.

I have always handled my own marketing, but I just don't have time to manage the business and the marketing. Can POGO help?

Yes. POGO is a full service ad agency. We can handle all of your TV, radio, and print advertising on a 6 to 12 month, independent contract basis customized to your business's specific marketing needs.

My business is not located in Central Illinois. Can I still use POGO's services?

Certainly! With today's technology, graphic design services easily can be provided over the Internet using POGO's FTP site. Depending on your location, POGO's marketing services may also be available.